No Bull, Just Beef - The Small Business Marketing Podcast

EP 16: Keeping It Real: Why Authenticity Wins in Video

Slick studio? Scripted lines? Forget it. In this raw and refreshingly honest episode of No Bull, Just Beef, we unpack why authentic, unpolished video content wins every time.
Inside this episode:
Why trust > polish — and how looking a bit scrappy might actually work in your favour.
The worst fake video trends we're seeing (spoiler: AI, fake podcasts, and Gen Z cringe).
How to overcome camera fear — real tips from people who used to avoid the lens.
Why your bloopers are more powerful than your pitch.
What “just start” really means, and how to build confidence by simply hitting record.
Plus: a story about a drunk Facebook Live (oops), a child renaming Bullseye, and the dangers of overly tight jeans on camera. If you’ve been overthinking video content, this one’s your permission slip to keep it messy, real, and completely human.Link to all our workshops: https://www.spaghettiagency.co.uk/training-and-speaking/training-workshops/

EP 15: Walk the Walk: Building Credibility by Doing

Today, we’re calling out the talkers and celebrating the doers.
It’s all about walking the walk—because if you’re selling it, you better be doing it.
In this episode, we dig into:💥 Why “practising what you preach” is non-negotiable💥 The riskiest thing we’ve done to prove we’re the real deal💥 When honesty backfires—and why that’s a good thing💥 How to build trust without screaming “trust me!”💥 And why being popular online isn’t the same as being credible (or profitable)
You’ll also hear some seriously blunt quotes, a few spicy analogies, and the story of a dog in a cowboy hat.Because of course you will.
If you’re tired of the highlight reels and ready for real, raw, behind-the-scenes business truths—this one’s for you.
Press play. Let’s go. 👇

EP 14: Messy Growth: Why Self-Development Isn’t Always Pretty

Welcome to No Bull, Just Beef—THE small business marketing podcast by Spaghetti Agency.
This isn’t your usual marketing podcast. No fluffy theories. No corporate jargon. Just raw, honest, and slightly inappropriate chat.
Today, we’re getting into the gritty reality of personal growth: it’s not always pretty… and that’s exactly why it works.
From awkward self-discovery to emotional goal-setting breakthroughs, this one is part therapy session, part business masterclass.
💥 The book that kickstarted our whole journey💥 Why traditional goal-setting didn’t work—and what finally did💥 Growing apart vs. growing together (and the "crabs in a bucket" effect)💥 How changing your habits changes everything💥 And yes… the many, many times Jo rejected Todd (for his own good, apparently)
If you’re ready to hear the real story behind business success—the habits, the hiccups, and the honest moments in between—this one’s for you.
Grab a drink, press play, and let’s get into it.

EP 13: How You Do Anything is How You Do Everything: The Tiny Actions That Make (or Break) Your Business

Welcome to No Bull, Just Beef—THE small business marketing podcast by Spaghetti Agency.
This isn’t your usual marketing podcast. No fluffy theories. No corporate jargon. Just raw, honest, and slightly inappropriate chat.
Today, we’re tackling a big truth: How You Do Anything is How You Do Everything.From the small daily habits that transformed our business to the tiny mistakes that nearly cost us big—this episode is all about the details that matter.
💡 The email habit that built our reputation💡 The 2-minute rule that stops chaos before it starts💡 The worst small mistake that tanked a brand (ouch)💡 The easiest way to level up without adding to your to-do list
So, are small actions secretly running your business… for better or worse? Let’s find out. Grab a drink, buckle up, and let’s get into it.

EP 12: 10 Years of Networking: The Good, The Bad & The Game-Changers

🎙️ Welcome to the "No Bull, Just Beef" THE small business marketing podcast by Spaghetti Agency. 🎙️
This isn’t your usual marketing podcast. There are no fluffy theories, and no corporate jargon—just raw, honest, and slightly inappropriate chat.
Today, we’re diving into 10 Years of Networking: The Good, The Bad & The Game-Changers. From the awkward small talk cringe moments to the unexpected connections that changed everything—we’ve seen a lot over the last 10 years.
So, is networking a goldmine or just a room full of people pretending to be busy? Let’s find out. Buckle up, grab a drink, and let’s get into it

EP 11: From Overwhelmed to Organised: Smart Processes for Marketing Efficiency

Welcome back to No Bull, Just Beef: The Small Business Marketing Podcast! If your marketing feels like a chaotic mess, Jo and Todd are here to help you sort it out. In this episode, they dive into the power of smart processes and how they can transform your marketing from a time-sucking vortex into a well-oiled machine.
Here’s what to expect:
✅ The biggest time-wasters in marketing—and how to fix them.✅ Why most marketing plans fail (hint: overcomplication).✅ The power of consistency, automation, and simple, repeatable processes.✅ How to set up smart systems without drowning in tech.✅ The one marketing habit that could change everything for your business.
With their signature mix of humour and no-nonsense advice, Jo and Todd break down how small business owners can reclaim their time, boost efficiency, and finally get marketing working for them - not against them.
If you’re ready to swap chaos for clarity, this episode is for you!

EP 10. What Made us Stronger as Business Owners in 2024?

Welcome to the final episode of 2024 on No Bull, Just Beef: The Small Business Marketing Podcast! In this reflective and inspiring wrap-up, hosts Jo and Todd share an honest recap of the year, diving into the wins, challenges, and lessons that shaped their business journey. From refining goal-setting strategies to tackling unexpected hurdles, this episode is packed with actionable insights and relatable stories for small business owners.
Here’s what to expect:
The transformative impact of aligning personal and business goals.
Lessons learned from embracing new challenges—like mountain climbing!
Why processes, honesty, and continuous improvement drive client success.
The role of mentors in pushing past limits and achieving clarity.
They also hint at exciting plans for 2025, focusing on personal growth, mindset, and smarter processes for business owners. Whether you're reflecting on your own year or planning for what's next, No Bull, Just Beef delivers a thoughtful and entertaining close to 2024.

EP 9. How to Get into Podcasting and Video Creation for Only a Few Hours a Month

Welcome back to No Bull, Just Beef, the small business marketing podcast where Jo and Todd break down big ideas with plenty of laughs and zero fluff. In this episode, we’re diving into "How to Get into Podcasting and Video Creation for Only a Few Hours a Month".  
Jo and Todd share their hard-earned insights from launching their own podcast—from the bare minimum equipment you need (spoiler: you already own most of it) to maximizing content creation in just a couple of hours a month. They unpack their time-saving strategies, like planning content in advance and repurposing one recording into multiple posts, emails, and more. Think of it like podcasting for lazy geniuses—high-impact, low time investment.
But it’s not all smooth sailing—Todd shares the mistakes beginners make, like overthinking everything or trying to be perfect, and Jo hilariously admits she’s never even listened to a podcast. There’s plenty of humor as they tackle unexpected tangents, including rants about spa websites and why public speaking spiders would terrify us all!
Whether you’re a seasoned pro looking to streamline your process or a small business owner wondering how to even start, this episode is packed with practical advice, candid stories, and a reminder that you don’t have to be perfect—just persistent.  
No bull—just actionable tips to empower you to podcast like a pro.

Ep 8. How to Create Content Your Audience Craves

Welcome back to No Bull, Just Beef, the small business marketing podcast where Jo and Todd cut through the fluff and get straight to what works (with a few laughs on the side). In this episode, we’re diving into the world of content creation—what your audience actually wants and how to give it to them without wasting time on pointless trends.
We kick things off by dissecting the biggest mistakes businesses make with content. Hint: trying to please everyone means you’re pleasing no one. Todd breaks down why not making the most of your content is a huge missed opportunity—repurposing is your best friend, but only if you’re strategic (and not just copy-pasting everywhere). Think of it like batch-cooking: same ingredients, different meals, more mileage.
We also dig into how to figure out exactly what your audience wants by analyzing sales conversations, polls, and top-performing posts. Then there’s the big debate—should you ride the wave of trends, or focus on long-term, evergreen content? The answer is all about balance, and definitely not forcing Dave from accounts into cringe-worthy Tiktok dances.
Plus, we talk storytelling that actually resonates, avoiding content burnout, and why being your authentic self is the ultimate strategy, no AI needed. If you’re stuck staring at a blank page or chasing every trend without results, this episode is full of practical tips (and some unexpected tangents).
No bull—just beefy advice to level up your content game.

EP 7. Mastering Copywriting and Email Marketing for Small Businesses

In this episode of the "No Bull, Just Beef" Small Business Marketing Podcast, Jo and Todd dive into copywriting and email marketing, providing ideas and tips for small business owners.
Key Topics:
Common Copywriting Mistakes:
Jo shares her frustration with inauthentic, self-congratulatory copywriting that sounds robotic or overly polished; emphasising the importance of using genuine, conversational language to build trust with the audience.
The Role of Emotion in Marketing:
Todd and Jo discuss how emotional connections drive purchasing decisions. Todd shares a personal story about buying customised gym shoes, demonstrating how emotions influence consumer behaviour and how marketers can tap into this to improve engagement.
Short vs. Long Copy:
The hosts explore when to use short, punchy copy versus long-form content. Short copy works well for platforms like LinkedIn, while longer content can be valuable when it tells a compelling story.
Effective Email Marketing:
Jo debunks the myth that frequent emails result in spam complaints. She advises keeping emails engaging, humorous, and personalised, making sure that recipients won’t ignore content if it resonates with them.
The “So What?” Test:
Jo shares a practical copywriting hack: asking "So what?" after each statement in your copy to ensure it addresses the core benefit for the reader, improving clarity and relevance.
Building Trust through Consistency:
The hosts discuss how consistently providing valuable and educational content builds trust with audiences, leading to long-term relationships and even referrals.
Storytelling in Copywriting:
Jo emphasises the power of storytelling in marketing, explaining how it helps capture attention and make marketing messages more memorable by creating emotional connections.
This episode is packed with actionable tips for improving copywriting and email marketing. It emphasises authenticity, emotional connections, and consistency as key to engaging audiences and building long-term trust.