No Bull, Just Beef - The Small Business Marketing Podcast

In this episode of No Bull Just Beef, Jo and Todd get into the messy reality of content marketing: why so many businesses freeze, overthink, or post random stuff with no strategy behind it.
They discuss how to stop guessing what to create and start using real customer questions, sales conversations, search data, Google Search Console, AI tools, and plain old common sense to find content ideas that actually matter.
There’s also a proper rant about AI-generated council content, a warning about lazy AI slop, and a reminder that the best content sits where customer interest, search behaviour, and your expertise overlap.
If you’ve ever stared at a blank page wondering what to post next, this one’s for you.

Social media can feel overwhelming - followers, algorithms, AI, LinkedIn, video, reporting… where do you even start? In this Q&A episode, Todd, Jo and Hannah tackle real questions from business owners and clients about what actually works on social media right now.
From whether followers still matter and how to turn content into leads, to using AI responsibly and avoiding social media burnout, this is an honest, practical conversation packed with straight-talking advice (and a few unexpected tangents involving roofing ads and coffee).
No jargon. No fluff. Just real marketing chat for small businesses.

In this episode, Todd and Jo are joined by Hannah, Spaghetti's own Social Media Manager, to talk about what it really takes to stand out when your content isn’t just competing with your competitors - but with everything.
From creators and influencers to memes, recipes, and random viral videos, the fight for attention is louder than ever.
They break down why the barrier to creating content being so low is both a problem and an opportunity, and why most content misses the mark.
The conversation explores the difference between businesses that try to talk to “everyone” versus those that actually understand their audience, and why clarity beats overcomplicating things with tools, trends, and tech.
Hannah shares insight into how social media has shifted from pure entertainment to a place people actively search, learn, and make decisions, often before they ever visit a website.
They also dig into the blurred line between brands and creators, why constantly “selling” doesn’t work on organic social, and how familiarity and consistency play a bigger role than chasing viral moments.
Along the way, the episode leans into the reality of how people actually use social media - from mindless scrolling to falling down algorithm-driven rabbit holes - and what that means for businesses trying to get seen.
The takeaway? You don’t need more kit, more polish, or more noise - you just need to say the right thing to the right people, consistently.

AI is making content creation faster than ever… but is it making social media worse?In this episode, Todd, Jo & Hannah (our Social Media Manager) dig into whether AI is flooding feeds with generic content and what that means for businesses trying to stand out. From the rise of “robot-sounding” LinkedIn posts to why real photos still outperform polished brand content, we explore what actually stops the scroll in 2026.They also unpack the 10-80-10 rule for using AI, why follower counts matter less than ever, and why authenticity is becoming the biggest competitive advantage in marketing.If you're wondering whether AI is helping or hurting your content strategy, this one’s for you.

In this episode of No Bull, Just Beef, Todd and Jo get brutally honest about what it really looks like to run a small business that’s more chaos than control - and how they dragged Spaghetti Agency out of that mess.
They unpack the tell-tale signs your business is a total shit show: turning up late to meetings, terrible password management, no CRM, hunting for your own logo, and flying blind on numbers.
You’ll hear how COVID and a business coach forced them to grow up: putting in processes for onboarding, offboarding, proposals, content, client comms and finance; moving to Zoho CRM; automating bookings and calls; and actually looking at the data instead of panicking. They also dive into why so many business owners “don’t have time” to fix their business (spoiler: it’s really about priorities), how AI can help you think and plan (but not replace a coach), and why human-written content still beats AI slop on LinkedIn.
If you’ve ever thought “I know this is a mess, but I don’t even know where to start,” this episode will make you feel seen - and give you a nudge to pick one thing, fix it, and start getting your shit together.

'Tis the season to debrief the chaos!
In this festive end-of-year special, Jo is joined by Hannah, Becky, and Sam for a full-team rundown of what really happened in 2025. From standout marketing wins and Expo antics to AI launches and savage one-liners, no topic (or team member) is safe.
Expect surprise stats, questionable quotes, behind-the-scenes laughs, and some surprisingly heartfelt moments as the team reflects on what made this year a big one for Spaghetti Agency.

AI can write your posts, plan your content, and maybe even impersonate your brand voice. But does that mean it should?
 
In this episode of No Bull Just Beef, Todd and Jo dive headfirst into the AI hype - and pull no punches. From lazy marketing shortcuts and microwave analogies to deep discomfort with AI-generated music, they explore the messy space between efficiency and authenticity.
 
Expect hot takes, real talk, and a surprising number of references to OnlyFans, air fryers, and Bonnie Blue. This isn’t your average AI conversation, it’s the one marketers actually need to hear.
 
Whether you’re obsessed with AI tools or trying to hide from them, this episode will challenge your thinking and remind you what marketing still needs: a human spark.

Vision, mission, and values sound like corporate nonsense, but when done right, they can shape every decision you make -from who you hire to the clients you attract.
In this episode, we cut through the fluff to show you how to actually use VMV in your small business to make marketing easier, build a stronger team, and stop wasting time on people who just aren’t your cup of tea.
If you’ve ever rolled your eyes at brand statements but still want a business that feels more like you, this one’s for you.

AI search is changing the game and not in your favour. Your customers are getting answers without clicking your website, which means fewer visits, fewer leads, and fewer sales.
In this episode, we talk about what’s changing, why it matters, and the moves you can make this week to make sure you still get found.
If you want your business to survive in the age of AI search, you need to hear this.

Ever wondered what really goes on inside a small agency — beyond the bold branding, cheeky posts, and staged smiles? In this episode we’re pulling back the curtain on Spaghetti Agency itself.
From imposter syndrome (or is it just a safety alarm?) to clients we politely call “dickheads,” late arrivals that drive us literally into space, and why paying VAT is apparently a bigger commitment than marriage — nothing’s off limits.
It’s honest, sweary, occasionally daft, and more than a little too real. You’ll hear about the rants, the wins, the fears, and the weird pride in seeing your team wear the brand you built. Basically: what it’s actually like to run this wonderfully chaotic business called Spaghetti.
If you’re running a business (or just nosy about what goes on behind the scenes), you’ll laugh, you’ll nod, and you’ll probably think: “Thank God it’s not just me.”